Some may find it interesting that a company called Heartland USA is actually located in Southern California. Let me explain. I started this company over ten years ago combining my obsession for motorcycles and my passion for design. The inspiration for the name Heartland USA was born out of the respect for this great land and the heartfelt camaraderie uniquely found in the community of bikers.

The first step for any new company is to set a clear objective. From the start, our focus was to provide the opportunity for every biker to make their own custom statement with unique, innovative and design driven components.

We have always been determined to provide a high level of customer care. Throughout our entire organization we value the importance of quality, attention to detail, and a commitment to customer satisfaction. The staff at Heartland USA consists of fellow enthusiasts who are all on board from the product development stage to the quality control, assembly and shipping stages of any product. When you call Heartland USA you will be speaking with someone with intimate knowledge of every product we produce.

Those who appreciate the value of synergy between quality, design and innovation along with a personal support team of individuals that stand behind the product will recognize Heartland USA as a brand leader in the industry today.

In this catalog, you will find over 20 new products we’ve developed and added in the last year including our Side Bags and Rock-R accessories. We've also established firm alliances with top industry manufacturers to provide you with a "One stop Shop" experience to complete your custom.

Jim Grove - Owner of Heartland USA

“Heartland USA is committed to developing, producing and distributing high-end design solutions that transform factory H-D Soft-tails into full on custom cycles."